A Night for FAILURE is a 1-minute pitch challenge for all HKBU students to share innovative ideas, build and refine pitches, and to provide lively discussions with the audience.
Winning participants will receive cash awards ($1,000 x 3 merit prizes)
Judges include teaching members of the School of Business, HKBU and/or industry practitioners.
The idea of the 1-minute pitching is for you to communicate your innovative idea to the judge(s) in an impressive and forceful way. You have exactly 1-minute, which is a short period of time. But if you prepare well for it, you can in fact do a lot of things and convey a strong message regarding your innovative idea. In this pitching, we believe that you should include the following elements, though not necessarily in the exact order:
While you definitely do not have sufficient time for a lengthy self-introduction, do try to use one sentence to tell who you are, which will leave a deep impression.
The judge(s) will be very much interested in knowing the problem you are trying to solve. Not just that. You need to demonstrate that this is a REAL problem, and there is a substantial market as there are a lot of people facing this problem. If you can’t explain your problem clearly in a few sentence, and to show how big the market is, you will not be able to impress the judge(s).
Make sure that you have a solution to the problem that you want to deal with, and you are able to explain what your solution is in this 1-minute pitching, clear and concise. For example, if you are participating in a business competition, you need to demonstrate that a business, which can be profitoriented or a social enterprise, can be developed based on your solution. Thus, there should be a substantial market for your solution.
Linking back to the first part “Who are you?”, you need some time to explain how and why you can implement your proposed solution. You don’t have to over sell yourself, but you need to show that you can confidence in yourself, and you are committed to your business idea. You also have to demonstrate what benefits you will bring to the society, the sponsors, etc.
You may wish to watch these two Youtube video clips to learn more on how to do a good pitching (they are good examples 1-minute pitching):