Entrepreneurship and Innovation Centre

Dean's Cup Business Innovation Gymnasium

Business Innovation Gymnasium


Dean's Cup Business Innovation Gymnasium (BIG) is a business idea competition which provides a platform for students to develop their business ideas, and to connect with like-minded people.

Since September 2017, the Entrepreneurship and Innovation Centre (EIC) of the School of Business hosted 7 BIG rounds with 570+ student participants.

The eighth edition of the competition underwent a serious revamp and has been transformed into a startup bootcamp. Starting from this year, it offers a strong mentoring component with the aim to upskill students through immersive and interactive learning provided by a team of dedicated mentors.


BIG Grand-Final  (1 June 2023)
The six finalists have been selected to enter the Grand Final held at a prestige location off-campus.

The Panel of Judges included (from left):
Mr. Saraansh DAVE (Director, eMobility, CLP Power Hong Kong)
Mr. Anson BAILEY (Head of Consumer & Retail, ASPAC, KPMG)
Ms. Irene CHU (Head of New Economy, KPMG)
Prof. Ed SNAPE (Dean of the School of Business, HKBU)
Champion: TTTD Farmer's Bridge
To solve the problem of last-mile distribution of products by women sale agents and rural e-commerce to help smallholder farmers accomplish production of higher quantity and better quality crops in order to achieve higher income.
Name Programme Year
Lar Bway KHUN BBA - Marketing 3
Baiel MUZURAIMOV Bachelor of Computer Science 2
1st runner-up: Enliven
To solve the problem of social isolation and reduce loneliness in elderly by providing companionship, health and wellness support, to help elderly improve their overall well-being.
Name Programme Year
Sharmaine R ALEGADO BBA - Marketing & Information Systems and Business Intelligence 1
Jyoji GURUNG BBA - Marketing 1
LAM Tin Yan BBA - HRM 1
LAM Ting Him BBA - Finance 1
2nd runner-up: Eudaimonia Art Tech
To solve the problem of high costs of time and labor and lack of personalization when managing and executing digital media campaigns by providing AI-powered digital media tool, to help the business owners who want to achieve business growth.
Name Programme Year
WU Yu MPhil in Communication - Digital Media Marketing -
CHAU Yung MSc in Marketing for the Creative Economy -
SI Haonan MBA -

BIG Semi-Final  (17 May 2023)
The Dean’s Cup Business Innovation Gymnasium (BIG) semi-final competition on 17 May 2023, gathering 16 teams of aspiring HKBU students and inspiring mentors from different business sectors to pitch their innovative ideas.

The Panel of Judges included (from left):
Prof. Howard LING (Professor of Practice, School of Business)
Ms. Bonnie CHOW (Managing Director, PlanB Consultancy Ltd)
Mr. Eddie RONG (Co-founder, Bloom Rewards Limited)
Mr. Caric HON (Part-time Lecturer, School of Business)

BIG Mentee Alignment Session and Speed Matching  (21 April 2023)

Student teams attended the Mentee Alignment Session to understand more about our mentoring goals, followed by a speed matching event to meet the mentors.

BIG Mentor Alignment Session  (18 April 2023)

An online Mentor Alignment Session was held to explain to them our mentoring objectives and the commitment timeline. 
    • ​CHAMPION: HK$12,000
    • 1st Runner-up: HK$8,000
    • 2nd Runner-up: HK$6,000
    • Consolation Prizes (*3): HK$2,000​​
  • PITCHING VENUE - The Final Round Competition will be held at prestige location off-campus to provide a great opportunity for students to connect with startup community and get real pitching experiences.


Preliminary Round : 12 April 2023 (Wed)
Speed-Matching Event : 21 April 2023 (Fri, 5:30pm - 8:00pm)
(Teams selected to the Semi-Final must attend this event to meet your mentors. Light dinner will be served.)
Semi-Final : 17 May 2023 (Wed)
Final Competition 1 June 2023 (Thu)


The competition is open to all HKBU students with the requirement that at least one of the team members must be the School of Business Student at undergraduate or postgraduate level. The maximum team size is 5.


  • Business ideas should have never been presented in the final round of BIG in previous years.
  • However, previous finalists are welcome to participate again with new business idea.


Submit the following documents to eic@hkbu.edu.hk by 12 April 2023 (Wed)

​Content of the business idea and video may include:
  • Problem addresses
  • Solution offered to solve the problem
  • Business potential of the idea


  • Personal information collected will only be used for the purpose of application, verification and communication.

  • The Organiser reserves the right to use all or any parts of the entries in promotional campaigns. In all cases, no specific notification or payment will be given to the entrants.

  • The Organiser reserves the right to amend the program of the rules and regulations.

  • Should there be disputes, the Organiser reserves the right to the final decision.


Dean's Cup Business Innovation Gymnasium (BIG) is a business idea competition held by the Entrepreneurship and Innovation Centre of the School of Business annually.
Please click below to know more about the details and results of previous BIG:

BIG 1.0 (Nov 2017)

BIG 2.0 (Apr 2018)

BIG 3.0 (Nov 2018) BIG 4.0 (Apr 2019)
BIG 5.0 (Nov 2019)
BIG 6.0 (May 2021)
BIG 7.0 (May 2022)